1. Check Your Website Speed and Core Performance Metrics

Website speed is one of Google’s most important ranking factors—and a major influence on how long users stick around. A slow site kills conversions.

Tools to Measure Speed

• Google PageSpeed Insights

• GTmetrix

• Pingdom

What to Look For

• Load times under 3 seconds

• Uncompressed images

• Excessive scripts or apps

• Unoptimized hosting

• Cumulative Layout Shift (CLS) issues

Speed improvements have an immediate impact on both rankings and profit.

2. Evaluate Mobile Responsiveness

More than half of all web traffic is mobile. If your site isn’t mobile-friendly, you lose sales before visitors even scroll.

Audit Questions

• Do pages fit the screen without zooming?

• Are buttons easy to tap?

• Does content stack logically?

• Do mobile pages load in <3 seconds?

Use Google’s Mobile-Friendly Test to pinpoint issues quickly.

3. Analyze User Experience (UX) and Navigation Flow

Your site should guide visitors effortlessly toward the actions that matter most.

UX Elements to Review

• Simple and intuitive navigation

• Clear hierarchy and spacing

• Accessible color contrast

• Consistent design

• No intrusive pop-ups

• Readability across all screen sizes

If users can’t find what they need, they won’t convert.

4. Conduct an SEO Audit for Visibility and Traffic Growth

A profitable website requires strong search visibility. Start with:

Core SEO Checks

• Title tags and meta descriptions

• Header structure (H1–H3 hierarchy)

• Keyword placement and density

• Internal linking patterns

• Schema markup

• Indexing issues

• Broken links

Also audit content quality—thin content, duplicate pages, and outdated articles hurt both rankings and conversions.

5. Evaluate Your Content for Relevance and Authority

Content should educate, persuade, and move users toward your offers.

Content Audit Checklist

• Are your top pages aligned with user intent?

• Do you answer the questions your audience searches for?

• Are there CTAs guiding visitors to take action?

• Do you cover topics thoroughly enough to show expertise?

High-quality content = higher rankings + higher profits.

6. Assess Your Conversion Optimization (CRO) Opportunities

Profitability lives in the details—your forms, buttons, CTAs, and offers.

CRO Elements to Audit

• CTA clarity and placement

• Form length and usability

• Testimonials, trust badges, and social proof

• Offer relevance

• Heatmap engagement patterns

• Scroll depth

Small CRO improvements can double or even triple conversions.

7. Inspect Technical SEO and Security

Technical problems kill visibility and user trust.

Technical Checks

• SSL certificate active

• XML sitemap submitted

• Robots.txt optimized

• Canonical tags added

• No duplicate URLs

• Structured data implemented

Security Checks

• No outdated plugins or themes

• Regular backups enabled

• Firewall protection in place

A secure site protects both your business and your customers.

8. Review Analytics and Profit Indicators

Your analytics reveal exactly where your profit is coming from—and where it’s leaking.

Metrics to Analyze

• Top-performing pages

• Bounce rate

• Conversion rate

• Time on page

• Exit pages

• Traffic sources

• Revenue per visitor

Profit comes from understanding your data—not guessing.